Cookie Policy:

1. What are Cookies?

Cookies are small text files placed on your computer or mobile device by websites that you visit. They are widely used to make websites work more efficiently, as well as to provide information to the owners of the site. At Utsarah, we use cookies to enhance your shopping experience and provide personalized service.

2. How We Use Cookies

We use cookies to identify your browser, track your movement through our e-stores, and improve our site’s functionality. Specifically, cookies allow us to:

• Maintain your Session: Keep you logged in as you move from page to page.

• Shopping Cart Persistence: Remember the items you have added to your cart so they aren’t lost if you close your browser.

• Personalization: Recognize you when you return to our site so we can show you products relevant to your interests.

• Analytics: Understand how visitors interact with our website (which pages are popular, where users drop off) so we can improve the user interface.

3. Categories of Cookies We Use

• Essential Cookies: These are necessary for the website to function. Without these, you cannot add items to your cart or complete a purchase.

• Performance & Analytics Cookies: These help us collect anonymous data on how customers use our site. This helps us fix bugs and improve the loading speed of our pages.

• Preference Cookies: These remember choices you make, such as your preferred language or the region you are shopping from (utsarah.com vs. utsarah.com).

• Marketing Cookies: These are used to track the effectiveness of our ad campaigns and to show you relevant advertisements on other platforms (like Facebook or Google).

4. Third-Party Cookies

In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the service and deliver advertisements. These include:

• Google Analytics: To help us understand site traffic.

• Razorpay: To ensure secure payment processing during the checkout phase.

• Social Media Plugins: To allow you to share products on platforms like Instagram, Facebook, and Pinterest.

5. Managing Your Cookie Preferences

You have the right to decide whether to accept or reject cookies.

• Browser Settings: Most web browsers allow some control of most cookies through the browser settings. You can set your browser to refuse cookies or delete them after your session.

• Impact of Disabling: Please note that if you choose to reject cookies, you may still use our website, but your access to some functionality and areas of our e-store may be restricted (such as the ability to save items in your cart).

6. Updates to This Policy

We may update this Cookie Policy from time to time in order to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons. Please revisit this policy regularly to stay informed about our use of cookies and related technologies.